DRTV MEDIA BUYING
Media buying refers to the strategic
planning, negotiation and buying of:
- Television time
- Radio ads
- Internet advertising
- Print media
- Political campaign advertising
time
A media buyer will help you determine
the advantages and disadvantages of various advertising mediums
for your products or services.
The cost of media buying varies
considerably. Considerations will include:
- Cable/satellite network or
local broadcast station
- Short or long-form
- Frequency of broadcasts and
ad displays
- Time slot for your target
audience
- Rating and size of audience
delivered
- Seasonal influences on available
media inventory
- Trends in a market
- Package deals
The results of good media
buying are measurable by the increase in sales of your products
or services.
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