TAKING DRTV PRODUCTS TO RETAIL
DRTV Marketers understands the options
for taking your product to retail. These include:
- developing a direct response
hit campaign that opens retail doors
- producing a retail product
company that uses direct response to drive retail
- creating a direct response/retail
hybrid that drives both calls and retail traffic
DRTV Marketers can develop your
direct response hit campaign. This style of campaign can grow as more
retail buyers carry your product. A DRTV marketing company with existing
retail distribution connections can get new products to retail easier
than companies that are going to retail for the first time. Typical
direct response products that go retail sell an average of five units
in retail for every one sold on TV.
 Do
you have a product that needs demonstration to be appreciated? DRTV
Marketers can design a campaign specifically to drive retail sales.
This is especially beneficial for products that might not be noticed
or appreciated on retail shelves. This is a long term direct response
campaign designed to drive the product to retail. This type of marketing
usually lasts three to nine months. Taking these products to retail
is a slower start up but can offer consistent sales for three months
to a year.
Marketing models can be customized
to fit your product needs. A direct response/retail hybrid campaign
can drives both calls and retail traffic. This model pushes retail
outlets along with a call-to-order message to broaden the exposure
of the campaign.
DRTV Marketers has the experience
you are looking for. We will help you avoid the costly mistakes
of a bad campaign.
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