DRTV CONTINUITY
Continuity in your business means
creating ways to collect money from your customers for something
that is easy for you to deliver. Examples of continuity include:
- magazine subscriptions
- book-of-the-month clubs
- automatically renewed subscriptions
or deliveries
Continuity products work and they
can mean big profits in your business. DRTV Marketers can develop
and test continuity methods for your products. Our computerized
systems can provide opportunities to promote continuity programs
with your client base by :
- making customers aware of
continuity opportunities they may not know exist
- inventory control - being
certain the appropriate merchandise is currently in stock
- billing accuracy, including
credit card processing and current status
- shipping - assurance of accurate,
up-to-date address information
A good continuity program can be
a major factor in the financial success of a DRTV campaign, by providing
a steady, highly profitable income stream.
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